sip was founded by Vincent & Phil, who wished there was a better way to get one good glass of wine.
Why is there an almost endless choice of canned cocktails and craft beers that ooze personality, yet buying a single serve of wine is so impersonal, despite the huge range of amazing wines out there? In a pub you can order a beer by a brand you trust, but ask what the red is and you’ll usually just get a grape.
So that’s what we set out to do: put one glass of wine (187ml) in a can, with art by local artists on every label.
We tasted over 300 wines and spoke to 65 wineries before meeting Victor at Castillo de Monjardín, a family-run winery in Navarra, Spain, and were won over straight away by his focus on quality. If we were going to put one glass of wine in a can, we wanted it to be a great one.
Today there are three sip wines: Night Harvest Chardonnay, Teardrop Garnacha Rosé and 75 Vines Garnacha. You’ll find them in more than 50 places, from Fallon & Byrne to hotel minibars, pubs, festivals and pizza places that don’t serve glass. This is still the beginning of our story, and we’ve lots more planned.